For all new Health Cloud implementations, Salesforce advises that patients and members should be modeled using which of the following?

In Salesforce Health Cloud, the recommendation is to model patients and members using Person Accounts. This approach combines the characteristics of both accounts and contacts into a single record, allowing for a more streamlined representation of individuals in the healthcare landscape. By utilizing Person Accounts, healthcare organizations can efficiently manage patient data, leverage built-in privacy settings, and support complex scenarios such as multiple relationships with individuals, which often occur in healthcare contexts.

Person Accounts are especially useful in Health Cloud as they provide a unified view of each patient, encompassing both the attributes of an account (the organizational aspect) and the personal details typically associated with a contact (the individual aspect). This integration is critical in healthcare environments where understanding and managing relationships with patients is paramount to providing quality care and support.

Traditional Account-Contact models are less favorable in this context due to their separation of account and contact functionality, which can complicate tracking patient interactions and maintaining comprehensive patient profiles. While Individuals can be an option, they do not offer the same level of integration and utility as Person Accounts, making them less ideal for new implementations in Health Cloud. Therefore, the choice of Person Accounts appropriately aligns with Salesforce's best practices for effectively managing patient and member data in health settings.