What type of account structure is recommended for Health Cloud patients?

The recommended account structure for Health Cloud patients is the Person Accounts model. This model is specifically designed to aggregate both individual and account data into one unified record, making it especially suitable for healthcare settings where patients can be treated as individuals rather than as entities belonging to a traditional organization or business account.

With the Person Accounts model, healthcare providers can manage patient-specific information such as medical history, contact information, and billing easily. This simplifies the process of delivering tailored healthcare services since all the relevant information is housed within a single record that reflects both the individual identity and any associated account details.

Additionally, the Person Accounts model helps in integrating various features of Salesforce Health Cloud, such as care coordination and patient engagement, enhancing the overall experience for both patients and healthcare providers. This model is aligned with the customer-centric approach that is fundamental to effective healthcare management, making it the optimal choice for organizing patient information in Health Cloud.